Dodo Loves Marketing

About one-fifth of households reported buying a figurine or sculpture in 2007, about the same as in 2003. A popular gift item for collectors, figurines often carry a greeting or social expression that makes them perfectly suited to gifting or as a remembrance. Figurines have been popular collectibles in the past, with lines such as Precious Moments and Hummel passed from generation to generation. But today, figurine collectibles are looked upon with disdain by many as something that one’s grandmother liked, but not something for me. ..more

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Law firms are rarely considered cutting-edge organizations, but with their use of graded levels of achievement, they are far ahead of most companies. Although all lawyers are free to choose more conventional career paths—moving into the management of other lawyers, perhaps, or becoming a legal generalist for a corporation—these levels of achievement provide lawyers with an alternative, but equally respected, path to growth. It is a path that offers them both the opportunity to become experts and a simple way to track their progress. ..more

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Even if you thoughtfully examine the match between the employee and the role, you’ve still got a problem. No matter what conclusion you come to, the employee will invariably want to move up. The employee will want to be promoted. Every signal sent by the company tells him that higher is better. A larger salary, a more impressive title, more generous stock options, a roomier office with a couch and a coffee table, all this and more awaits the lucky employee on the next rung on the ladder. No wonder he wants to move up. ..more

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These levels of achievement will certainly help redirect an employee’s focus toward becoming world class. However, the manager’s efforts at career redirection will be forever hindered if all of the pay signals are telling the employee to look upward.

Although each of us is motivated by money in different ways, the fact of the matter is that few of us are repelled by money. All of us may not hunger for it, but only a tiny minority of us find money positively distasteful. Therefore the simple truth is that it will be much easier for managers to redirect employees toward alternative career paths if some of those paths involve a raise in pay. ..more

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Great managers have to survive in a hostile world. Most companies do not value excellence in every role. They do not provide alternative career paths for their employees. And they do not give their managers the leeway to design graded levels of achievement or broadbanded pay plans. If you find yourself living in this restricted world, what can you do? ..more

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The conventional career path lacks forgiveness. As the employee climbs from rung to rung, the rungs are burned behind him. If he climbs onto a rung and struggles, he knows that his reputation will suffer and his job will be in jeopardy. There is no turning back. By punishing career missteps so severely, this path discourages everyone from taking bold career steps. In conventional wisdom’s world, taking bold career steps in order to discover a latent talent or to refine an existing one is almost as foolhardy as volunteering to learn the trapeze without a safety net. ..more

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b. Satisfactions

Everyone breathes different psychological oxygen. What is fulfilling for one person is asphyxiating for another.

Great accountants love the fact that two plus two equals four every time they do it. Great salespeople get a kick out of turning a no into a yes. Great flight attendants gravitate toward the tired, angry business traveler or the boisterous school sports team at the back, because they enjoy turning around the tough customers. ..more

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Here are two, of the infinite number of possible answers:

“I think it is very important to be persistent, particularly if you really believe in your ideas. We really encourage that kind of candor here. With my team, if I have a suggestion that others disagree with, I know they will expect me to keep supporting my idea until somebody comes up with a better one. In fact, it happens all the time.” ..more

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1. MAKE SURE THE TALENT INTERVIEW STANDS ALONE

Recruiting can be a complicated process. The candidate has to learn about you, the company, the role, and the details of his compensation. You have to check his résumé, make him an offer; he may counter, you then resubmit your offer; and so the negotiating continues until finally you both feel comfortable enough to commit. This process is important, but all of it should be handled separately from the talent interview. ..more

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To help him prepare, ask him to write down answers to these three questions before each meeting:

A. What actions have you taken? These should be the details of his performance over the last three months. He should include scores, rankings, ratings, and timelines, if available

B.What discoveries have you made? These discoveries might be in the form of training classes he attended, ..more

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At some point during your performance planning meetings, the employee may want to talk about his career options. He may want to know where you think he should go next. A healthy career discussion rarely happens all at once. Instead it is a product of many different conversations, at many different times. However you choose to handle these conversations—and each will be unique, according to the potential and the performance of the individual employee ..more

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If you want to be sure of creating the best impression you might decide to hire an interior designer. Alternatively, Laura Ashley charge £500 for a styling consultation for three rooms, refundable against purchases of £500 or more. At the most basic level:

• Rooms in one neutral colour, particularly white and cream look larger than their actual size. ..more
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There are thousands of successful businesses that started on kitchen tables. Laura Ashley, for instance, started as a ‘corner of the kitchen‘ business and went on to make millions. However, just because a business starts on the kitchen table doesn’t mean it should end there. If you intend to spend ten hours a day at work, then it makes sense to give some thought and time to the environment you work in. If you plan to entertain clients, then making sure your office is presentable is even more important. ..more

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Just under one-third of households (30 percent) bought lamps and lighting accessories in 2003, about equal to the purchase incidence in 2001. While lighting is an essential component of everyday life, it also serves a decorative function, with lamps being a key decorative accessory. The effects of lighting are a key element for creating a mood of peacefulness and harmony in the home. People buy lamps and lighting as much for need as desire, making them essential yet discretionary. ..more

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In 2003, just under half of U.S. households (48 percent) bought picture frames, a slight decline from the 52 percent. With more people buying digital cameras and thus having new pictures to display in their homes and offices, the picture frame industry has responded by offering new designs in frames that add visual interest and contribute to the overall presentation. Appreciative consumers are spending more on picture frames as a result. ..more

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How are you going to introduce the Interaction Method into your organization? You can’t go charging into a meeting tomorrow and say, “Hold it, everybody, we’re going to change the way we run our meetings!” People and organizations don’t like sudden changes. Don’t set yourself up for certain failure by rushing off and trying to change your meetings without a plan. ..more

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Sooner or later you’ve got to begin someplace. Why not with Your own group? Sometimes, because of organizational constraints, the only meetings you can affect are the ones in which You participate. It makes sense to test these ideas in your own back yard. There is no better place to develop your skills and gain experience. If you’re going to spend valuable time and energy participating in meetings, why not make them more productive and enjoyable? Here are eight steps you can take as manager/chairperson to introduce the Interaction Method into your meetings. ..more

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People often think of ‘networking‘ as something that is only done at high-powered levels. Not so. Letting mothers at the school gates know about your services, swapping information with friends at the rugby club is all networking. ‘I found that other mums were my best customers,’ says Sarita, a beauty therapist. ‘When my sons were invited to tea with their friends, they’d often mention that I ran a beauty business and I got plenty of of clients that way !’

You cannot afford to be too indirect about offering your services. On the other hand, old contacts may be put off if you continually pester them for work. It is better to engineer a meeting about another matter and then explain what you can do for them, rather than endlessly cold calling. Persistence may pay off — but it can also put people off. This is why ‘forums’ for networking are so important. ..more

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However skilled you are at the work you plan to do from home, your primary consideration in setting up your new business, must be to establish your market. Quite simply, that means finding your customers. In any business, whether you are a plumber, consultant or counsellor, you need customers to succeed. Tracking customers down — and holding on to them — is one of the most difficult challenges for any new business. If it is remotely possible, it is best not to leave your current job, if you have one, before you have at least one or two leads. ..more

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Licensing, registration and inspection

It is amazing how many businesses require some form of licensing, registration or inspection. Bed and breakfast establishments, for instance, may need to be inspected by fire officers, to be registered with the local authority, and may even need planning permission and official approval of their signs from local planning officers. That’s before they start taking on catering, in which case there is another host of rules to contend with. These rules have been set up for the public good, wisely or otherwise. But many people do not know about them. Unfortunately, ignorance is no defence and you could end up being fined heavily if, for instance, your kitchen is not up to environmental health standards for a catering business, or if you are an unregistered childminder. If you make toys which do not comply with safety standards or sell clothes without the correct labelling, you could also end up in hot water. ..more

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