‘Come quickly, I’m tasting stars.’
In neuro-linguistics, persuasive writing is yours for the doing. By incorporating visual, auditory, feeling and some gustatory words into your copy, you can involve all your readers, just as easily as you can when speaking — more easily, perhaps, because you are able to rewrite words for a printed page, whereas it is difficult to take back the spoken word.
‘Honest criticism is hard to take, particularly from a relative, a friend, an acquaintance or a stranger.’
As a useful beginning to using these three or four languages, go to your files and pull out letters, reports, brochures, flyers and even invitations that have been sent out in the past few months. Rewrite them, slipping in the three or four languages that you have learned from the past few pages. See if the copy now leaps off the page. ..more
