19th Nov, 2008

My boss would like to pay for you to come out here, meet him, and tour our facility. Can we do that?

Save this for the potentially huge account (or huge current customer) you know you are about to lose to a competitor. (Clear it with your boss first, of course.)

This kind of trip to “meet my boss” almost always unearths fresh information, and will sometimes rescue the sale for you. Changing the locale and getting another meeting is of paramount importance in this situation. As a general, but fairly reliable rule, you will get different and better information on a second meeting than you will on the first, and different and better information on the third meeting than you got on the second. You will also get different and better information by changing locales for the second and subsequent meeting, and you can usually rely on getting even higher quality information if the prospect makes the effort of coming to your facilities to make an in-person visit with you or the senior representatives of your company.

DODO Marketing Blog

I was just thinking of you, and I’d like to see what you’re up to these days. Can we get together?

This question, like that one, is designed for current customers who haven’t been ordering from you lately.

You really don’t need a “reason” to call a key customer and ask for a meeting to catch up on what’s going on, of course.

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My boss would like to pay for you to come out here, meet him, and tour our facility. Can we do that?

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