Archive for November 27th, 2008

Comprehensive Marketing Questions for handling with Committees continued

Posted by: arlene on Thursday, 27th Nov, 2008

How should we reach out to the people on the committee?

Your goal in dealing with the committee is not to walk in unprepared, but rather to do the necessary work up-front to reach out to all the members of the group before your meeting. This may mean a long series of phone calls, e-mails, and even face-to-face meetings before your committee presentation. Only you can determine whether this investment of time and effort is worth it. However, in deals that carry high price tags, it is quite common for a committee to deliver the final recommendation, and it may well be worth identifying the key players and discussing their priorities ahead of time. ..more

Comprehensive Marketing Questions for handling with Committees

Posted by: arlene on Thursday, 27th Nov, 2008

It is quite common for our request for a Next Step to meet with the following response: “Let me bounce this off the so- and-so committee (or: such-and-such a work group) and see what they have to say about it.”

Or:

“I’ll have to run this past the committee—they make all the decisions in this area.”

Or:

“It looks good—we just need to get approval from the committee, but don’t worry, that’s just a formality.” ..more

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