Now to sell to a shop
Make a list of all the shops that would be likely to stock your product. Because you’ve done your market research, you should be able to accurately pin point who to go to. The range of areas you sell in can be quite wide.
Every shop owner is on the look out for different and unusual stock which will give them the edge over their competition. Don’t supply shops that are close to each other.
Make an appointment to show them your things, particularly if you are seeing them for the first time. Just pitching up without an appointment is not a good idea. You might arrive at an inconvenient time.
If they like what you do and the price is right, they will buy your stock. It can become a very satisfying relationship with shop owner and crafter developing and creating exclusive ranges of goods together.
Important note
If you want to supply retail shops, you need to consider if you also want to sell directly to the public. If so, determine a suggested retail price in which a shop can make at least an 80% – but usually 100% – mark up. If you sell directly to the public it should be at the same price as the shop to protect your retailers. Occasionally crafters have created very unpleasant situations for themselves by undercutting their retail outlets.
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