Dodo Loves Marketing

Defensiveness, mistrust, and vengefulness lift like morning fog from the interpersonal battlefield, revealing possible routes around the rock in the road. Both you and your other are now emotionally ready to join efforts in mutually searching for the best route.

Why does the Breakthrough happen? Ironically, it does not result from logical persuasion, rational thinking, or reasonable problem-solving, although we may think so at the time. Instead, it springs automatically from several psychological forces that converge to produce this significant but often unnoticed event. ..more

• Read More »

Organisational Cancer

There are six cancers that affect the health of organisations. They are Change Paralysis, Score Politics, Havoc, Mission Drift, Stampede and Nepotism.

Organisational cancers are caused by the attitudinal and behavioural responses of business managers and their teams to the priority declarations, strategies, decisions, policies, regulations, value systems and practices originating from owners, chief executives, boards of directors, functional custodians (such as accountants and engineers) and strong individual leaders. ..more

• Read More »

The activities of your implementation project won’t always happen in the way or at the time that you plan them to. The way to counteract the difficulties that arise from these diversions from your plan lies in the way that you create and use your implementation project monitoring and control system. When created and used with care, this system will identify the project’s drifts and divergences and provide you with what you need to put your project back ‘on line’. ..more

• Read More »

In a process-orientated company, many of these new performance indicators used in benchmarking and elsewhere are non-financial. That is, they will focus management’s attention upon the truly critical areas of performance — i.e. those that drive profitability and align the business unit with its strategic goals. In the case of marketing logistics, we might expect to see metrics that capture such things as customer satisfaction, flexibility and employee commitment. Management meetings should therefore begin their agenda not with the financial review — that will come later — but with a review of non-financial performance indicators. These will necessarily differ between organisations, but may include: ..more

• Read More »

“I am ultimately responsible for the quality of all teaching in my district. Yet every day, in every classroom, there is a teacher and there are students . . . and the door is shut.”

Gerry C., a superintendent for a large public school district, captures the manager’s challenge perfectly: How can you get people to do what _you want them to do when you are not there to tell them to do it? Gerry knows what all great managers know: As a manager, you might think that you have more control, but you don’t. You actually have less control than the people who report to you. Each individual employee can decide what to do and what not to do. He can decide the hows, the whens, and the with whoms. For good or for ill, he can make things happen. ..more

• Read More »