Dodo Loves Marketing

Law firms are rarely considered cutting-edge organizations, but with their use of graded levels of achievement, they are far ahead of most companies. Although all lawyers are free to choose more conventional career paths—moving into the management of other lawyers, perhaps, or becoming a legal generalist for a corporation—these levels of achievement provide lawyers with an alternative, but equally respected, path to growth. It is a path that offers them both the opportunity to become experts and a simple way to track their progress. ..more

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Even if you thoughtfully examine the match between the employee and the role, you’ve still got a problem. No matter what conclusion you come to, the employee will invariably want to move up. The employee will want to be promoted. Every signal sent by the company tells him that higher is better. A larger salary, a more impressive title, more generous stock options, a roomier office with a couch and a coffee table, all this and more awaits the lucky employee on the next rung on the ladder. No wonder he wants to move up. ..more

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Once you’ve done your market research and worked out if you can make a profit from the business, the next step is to take advice. This will not only confirm whether your calculations are realistic, but can take a lot of the pain out of setting up. The good news is that there’s lots of advice available - and much of it is free. What’s more, experts on small businesses reckon that over 60 per cent of small business failures could be avoided if only people took advice in three areas - money, management and marketing.

1 TECs/LECs A good place to start is your local Training and Enterprise Council (TEC), or Local Enterprise Council (LEC) . These can also put you in touch with other helpful agencies; such as your local Enterprise Agency and Business Link. You can find them through your telephone book, Yellow Pages or local library. The Department of Trade and Industry also has a hotline. ..more

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A difficulty in discriminating between our conditioned disempowering conscience and our true empowering conscience, is that what is seemingly right for one particular culture may be viewed as wrong by another. For example, one culture may choose to receive payment from the person accused of causing the death of a family member as appropriate compensation, but this custom of accepting ‘blood money’ could be considered immoral by another culture. Because of different cultural views, therefore, it is important to differentiate between morality and conscience. ..more

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How do you keep track of who is in your downline? All networkers, when they join a network, are given a personalised number. This number identifies them as belonging to a particular network. You may ask: ‘But how can I keep track of all the people in my downline?’ The answer is that you don’t need to. In network marketing each individual works three levels deep. You are directly responsible for the distributors you recruit (level one), the people they recruit (level two) and the people they, in turn, recruit (level three). That’s not too much to manage. ..more

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