Dodo Loves Marketing

About one-fifth of households reported buying a figurine or sculpture in 2007, about the same as in 2003. A popular gift item for collectors, figurines often carry a greeting or social expression that makes them perfectly suited to gifting or as a remembrance. Figurines have been popular collectibles in the past, with lines such as Precious Moments and Hummel passed from generation to generation. But today, figurine collectibles are looked upon with disdain by many as something that one’s grandmother liked, but not something for me. ..more

• Read More »

Just under one-third of households (30 percent) bought lamps and lighting accessories in 2003, about equal to the purchase incidence in 2001. While lighting is an essential component of everyday life, it also serves a decorative function, with lamps being a key decorative accessory. The effects of lighting are a key element for creating a mood of peacefulness and harmony in the home. People buy lamps and lighting as much for need as desire, making them essential yet discretionary. ..more

• Read More »

In 2003, just under half of U.S. households (48 percent) bought picture frames, a slight decline from the 52 percent. With more people buying digital cameras and thus having new pictures to display in their homes and offices, the picture frame industry has responded by offering new designs in frames that add visual interest and contribute to the overall presentation. Appreciative consumers are spending more on picture frames as a result. ..more

• Read More »

Sooner or later you’ve got to begin someplace. Why not with Your own group? Sometimes, because of organizational constraints, the only meetings you can affect are the ones in which You participate. It makes sense to test these ideas in your own back yard. There is no better place to develop your skills and gain experience. If you’re going to spend valuable time and energy participating in meetings, why not make them more productive and enjoyable? Here are eight steps you can take as manager/chairperson to introduce the Interaction Method into your meetings. ..more

• Read More »

Market research is also invaluable in pricing your product or service. Ron Flounders, of Hertfordshire Business Link, which offers free advice to start-up businesses, says that all too often people work out their pricing ‘back-to-front’. They ask themselves how much they need to earn, what their costs are, and then price the product accordingly — regardless of what the market will pay. In fact, what you need to do is market research to establish what price the market will pay, then work out your costs and from that see whether it is worth going into business at all.’ ..more

• Read More »

Once you’ve done your market research and worked out if you can make a profit from the business, the next step is to take advice. This will not only confirm whether your calculations are realistic, but can take a lot of the pain out of setting up. The good news is that there’s lots of advice available - and much of it is free. What’s more, experts on small businesses reckon that over 60 per cent of small business failures could be avoided if only people took advice in three areas - money, management and marketing.

1 TECs/LECs A good place to start is your local Training and Enterprise Council (TEC), or Local Enterprise Council (LEC) . These can also put you in touch with other helpful agencies; such as your local Enterprise Agency and Business Link. You can find them through your telephone book, Yellow Pages or local library. The Department of Trade and Industry also has a hotline. ..more

• Read More »

There are thousands of grants and low interest loans available for small businesses. The problem is finding out what they are and whether your business qualifies. Some fields are more liberally provided with grants than others. For instance, the Crafts Council has a setting-up scheme which allows selected craftspeople to receive a grant of £2,500 for maintenance and up to £5,000 for equipment (they pay half of equipment costs), provided they apply within two years of setting up. While this would not cover your start-up costs entirely, it could certainly be a very useful addition. Other areas where grants may be forthcoming include : ..more

• Read More »

1 Is where you work an important part of the job?

If clients always expect to see you at your place of work, it may be difficult to transfer to homeworking. A doctor working in a casualty department, for instance, is unlikely to be able to work outside the hospital for any length of time, since patients expect to be treated at the hospital and that is also where support staff are based. On the other hand, if much of your work is location independent, i.e. can be done anywhere, you are much more likely to be able to work from home for some of the time. ..more

• Read More »

If you are fully employed by a company or on a contract, this will not be an issue for you apart from the initial negotiation of your terms and conditions. However, if you are self-employed, there is no doubt that lack of security is a major issue and it may be one that will never be completely resolved. This is because however successful you become, there will always be good times and mediocre - if not bad - times, and as the owner of the business, you will take the brunt of this. However, there are ways you can minimize the lack of security experienced by self-employed homeworkers : ..more

• Read More »

Problem people frequently create turmoil and dissension in the work group. Being able to stand aside from strong emotions and think logically and creatively is a most critical skill, but one which will require preparation and practice. Let’s look at a series of steps which you might try to sort out a problem with a person at your workplace.

1 Treat the person with respect

Just as it often takes two people to make a problem, frequently requires participation of the same two to reach mutually agreeable solution. Threat and intimidation can hinder problem solving, so be certain to approach the person with sort out a very sticky and difficult work problem by approaching the other party firmly and positively. Jennifer’s opening words were particularly impressive: ‘There seems to be a spot of bother in this matter and I’m calling to ask for your assistance in sorting out the problem.’ By asking for the other person’s help and assistance, there was little or no threat and a mutually agreeable solution was readily negotiated. ..more

• Read More »

At risk of dwelling upon the negativities of relationships, it is important to consider two very strong and most upsetting emotional states—hate and jealousy.

Most of us have experienced hate (many loving relationships have a subtle or not-so-subtle hate component). As for jealousy, you will most probably know someone, if not yourself, who is predisposed to this strong emotional state.

Let me briefly mention the case of Michael, an architectural draughtsman who is married to Lisa. Michael comes from a close-knit Southern European family and married Lisa, an attractive Australian lass, when they were both in their early twenties and when both were socially and sexually inexperienced. Even though Michael is bright, well-qualified and successful in his job, he nevertheless is pathologically jealous of his wife and any association she might have with other men. ..more

• Read More »

The end of a relationship can be accompanied by despair, despondency and even depression. You will probably know at least one person whose work performance plummeted after a relationship breakup—if you haven’t experienced this misfortune yourself.

William, a product manager with a large manufacturing firm had been seeing Caroline on a steady basis for nine months when she told him one evening that there just wasn’t enough in their relationship to warrant any further contact. This news came suddenly and unexpectedly and William was devastated. He did not arrive at work the next day and rang in to say he was sick and would not be at work for a week. When he did return, his colleagues remarked about how ill he still looked. William said he had a severe case of influenza and hoped to bounce back quickly. In reality, it took William months to overcome the trauma of his severed relationship. During that period, his work performance was most decidedly down. His confidence and general outlook on life were also at low ebb. Fortunately, he had the good sense to see a professional about his emotional state, a move which facilitated his recovery. ..more

• Read More »

10. Wait for the call to come through

Stay at your desk until the call comes through. If you disappear the call charge is still ticking away. Nothing irritates the person at the other end more than hanging on for an incoming call.

11. Make maximum use of operator time

The operator is probably very busy at peak times but not so busy at other times. He or she may be busy for only 50 per cent of the time and may like to take on additional work for off-peak times. ..more

• Read More »

Employ more than one travel agent

Some firms get locked in to one travel agent, but by giving them a monopoly you could be the loser. Go to several travel agents to get comparative quotes for the same journey. Then you will see just how complex air fare structures can be and how a travel agent with a competitive spirit can save you a small fortune. In-house travel offices give good service but are they working as competitively as they can in a non-competitive environment?

Plan overseas trips

Overseas travel is so expensive that the maximum amount of planning should go into each trip. How often have you seen export sales executives sitting around waiting in the hotel foyer for their contact to arrive? Perhaps the reason for his delay is that your agent is out making last-minute appointments around town — a job which should have been done weeks ahead. ..more

• Read More »

Most manufacturing and commercial concerns that hold trading stock find themselves having to write off a certain proportion of their stock value at the end of each financial year in respect of slow moving and obsolete stock. The strange thing is that, although the goods and materials were probably purchased by profit-responsible executives of the comapany, it is usually the financial staff who determine what and how much should be written off each year.

Accountants usually make provision in their accounts for stock which everyone agrees is definitely obsolete and unsaleable in the normal course of business. They also determine the write-off in respect of obsolete and slow moving stock on the basis of the age of the stock or perhaps a percentage of the stock value. Such arithmetically conceived write-offs are in accordance with accounting standards and conventions which require that accounts are drawn up on a reasonably prudent basis. Very often the detail of these various provisions is invisible to other members of the company. Perhaps greater visibility would help your company to establish sensible policies with regards to using or liquidating such stocks. ..more

• Read More »

A difficulty in discriminating between our conditioned disempowering conscience and our true empowering conscience, is that what is seemingly right for one particular culture may be viewed as wrong by another. For example, one culture may choose to receive payment from the person accused of causing the death of a family member as appropriate compensation, but this custom of accepting ‘blood money’ could be considered immoral by another culture. Because of different cultural views, therefore, it is important to differentiate between morality and conscience. ..more

• Read More »

Often when we decide we want something, we want it now, and when we do not get it straight away, we feel that life is unfair, that we have been treated unjustly, even cheated. Sometimes we convince ourselves that it is because others, and even forces beyond us, do not want us to have what we want. In choosing to believe that we have been singled out, we may rationalise that we must do unto others before they do unto us, or, at the very least, get in first before others, rather than adhere to the Golden Rule of treating others as we would wish to be treated. In taking things personally, we convince ourselves that the acquisition of our desires is at the mercy of the inquisition by others. ..more

• Read More »

So what becomes of our individual privacy and anonymity in a world where there is an Internet-ready device at every turn we make. Aren’t we being bombarded with enough information and advertising as it is? Are car manufacturers going to “eavesdrop” on our weekend getaways? And who’s going to know that I rode an elevator in Chicago last Thursday afternoon? Is “somebody out there” going to know every TV show-watch? Are we marching toward a privacy nightmare or a service and convenience dream? What is going to keep the car manufacturer from selling your whereabouts to other vendors, or even letting it fall into the hands of sophisticated robbers who could drop by your house while you’re spending the weekend in the mountains? ..more

• Read More »

Now that we have examined some of the negatives of expansion from a very small business to a medium-sized small business, let’s give equal time to the potential benefits.

One of the most important components of gross profit is the degree to which you’re able to set your selling price. Your ability to set that price is largely a function of your control of the marketplace. At one extreme, you may have a patented product for which there is no substitute, and for which there is totally elastic demand (people will buy it at any cost). If that item costs you a dollar, you may be able to sell it for ten dollars, one hundred dollars, even one thousand dollars. At the other end of the spectrum, you may be selling wheat in Nebraska. In that case, it’s unlikely that you’ll be able to command one-tenth of one cent over the market price on the day you sell. ..more

• Read More »

George has owned a small machine shop for about twenty years. He’s very good at what he does. He delivers precision parts at good prices on time. He is so good that his customers are always pushing him to expand his capacity. You see, George has maintained his on-time delivery reputation by having the audacity (and the discipline) to turn down work he knows he can’t deliver on time.

Five years ago George had eight employees. The business consisted of a bookkeeper, an estimator, a production supervisor, and five machine operators. George took home $90,000 a year and paid cash for each new machine. He owned the building free and clear. He had no bank debt. ..more

• Read More »