Dodo Loves Marketing

However skilled you are at the work you plan to do from home, your primary consideration in setting up your new business, must be to establish your market. Quite simply, that means finding your customers. In any business, whether you are a plumber, consultant or counsellor, you need customers to succeed. Tracking customers down — and holding on to them — is one of the most difficult challenges for any new business. If it is remotely possible, it is best not to leave your current job, if you have one, before you have at least one or two leads. ..more

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As you head into the third and final section of this book, you may still be wondering about what kind of business you actually want to launch. You may have the fire in your belly. You may be in The High- Performance Zone. You may have spent hours thinking about a business plan. But you may still be uncertain about where to go from here. Well, this session on franchising may be just what you’re looking for.

Globally, franchising growth has been explosive.

America has really fueled the explosive growth in franchising. In fact, in America, franchising accounts for ± 42% of all retail business and ± 10% of the gross national product. In America, six million people are involved in half a million franchise outlets. In Australia, on the other hand, franchising accounts for 25% of all retail business. ..more

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