Dodo Loves Marketing

About one-fifth of households reported buying a figurine or sculpture in 2007, about the same as in 2003. A popular gift item for collectors, figurines often carry a greeting or social expression that makes them perfectly suited to gifting or as a remembrance. Figurines have been popular collectibles in the past, with lines such as Precious Moments and Hummel passed from generation to generation. But today, figurine collectibles are looked upon with disdain by many as something that one’s grandmother liked, but not something for me. ..more

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These levels of achievement will certainly help redirect an employee’s focus toward becoming world class. However, the manager’s efforts at career redirection will be forever hindered if all of the pay signals are telling the employee to look upward.

Although each of us is motivated by money in different ways, the fact of the matter is that few of us are repelled by money. All of us may not hunger for it, but only a tiny minority of us find money positively distasteful. Therefore the simple truth is that it will be much easier for managers to redirect employees toward alternative career paths if some of those paths involve a raise in pay. ..more

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Great managers have to survive in a hostile world. Most companies do not value excellence in every role. They do not provide alternative career paths for their employees. And they do not give their managers the leeway to design graded levels of achievement or broadbanded pay plans. If you find yourself living in this restricted world, what can you do? ..more

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b. Satisfactions

Everyone breathes different psychological oxygen. What is fulfilling for one person is asphyxiating for another.

Great accountants love the fact that two plus two equals four every time they do it. Great salespeople get a kick out of turning a no into a yes. Great flight attendants gravitate toward the tired, angry business traveler or the boisterous school sports team at the back, because they enjoy turning around the tough customers. ..more

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Here are two, of the infinite number of possible answers:

“I think it is very important to be persistent, particularly if you really believe in your ideas. We really encourage that kind of candor here. With my team, if I have a suggestion that others disagree with, I know they will expect me to keep supporting my idea until somebody comes up with a better one. In fact, it happens all the time.” ..more

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At some point during your performance planning meetings, the employee may want to talk about his career options. He may want to know where you think he should go next. A healthy career discussion rarely happens all at once. Instead it is a product of many different conversations, at many different times. However you choose to handle these conversations—and each will be unique, according to the potential and the performance of the individual employee ..more

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There are thousands of successful businesses that started on kitchen tables. Laura Ashley, for instance, started as a ‘corner of the kitchen‘ business and went on to make millions. However, just because a business starts on the kitchen table doesn’t mean it should end there. If you intend to spend ten hours a day at work, then it makes sense to give some thought and time to the environment you work in. If you plan to entertain clients, then making sure your office is presentable is even more important. ..more

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In 2003, just under half of U.S. households (48 percent) bought picture frames, a slight decline from the 52 percent. With more people buying digital cameras and thus having new pictures to display in their homes and offices, the picture frame industry has responded by offering new designs in frames that add visual interest and contribute to the overall presentation. Appreciative consumers are spending more on picture frames as a result. ..more

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People often think of ‘networking‘ as something that is only done at high-powered levels. Not so. Letting mothers at the school gates know about your services, swapping information with friends at the rugby club is all networking. ‘I found that other mums were my best customers,’ says Sarita, a beauty therapist. ‘When my sons were invited to tea with their friends, they’d often mention that I ran a beauty business and I got plenty of of clients that way !’

You cannot afford to be too indirect about offering your services. On the other hand, old contacts may be put off if you continually pester them for work. It is better to engineer a meeting about another matter and then explain what you can do for them, rather than endlessly cold calling. Persistence may pay off — but it can also put people off. This is why ‘forums’ for networking are so important. ..more

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However skilled you are at the work you plan to do from home, your primary consideration in setting up your new business, must be to establish your market. Quite simply, that means finding your customers. In any business, whether you are a plumber, consultant or counsellor, you need customers to succeed. Tracking customers down — and holding on to them — is one of the most difficult challenges for any new business. If it is remotely possible, it is best not to leave your current job, if you have one, before you have at least one or two leads. ..more

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Shyness affects just about everyone under certain situations. While most people cope reasonably well with occasional shyness, there are some who live in a personal prison, unable to reach out and make friends or relate positively to others. Being shy at work can severely limit work effectiveness, unless of course, you work generally on your own with little or no contact with others.

Shy people present themselves at work in many varied ways. There is the quiet wallflower who fades into the background and is not often noticed. At the opposite extreme, there is the raging extrovert who can be loud, aggressive and abrasive, but who finds it difficult to relate on an intimate level to others. In between, there are many other people, such as the knocker, the person who knocks or degrades others. ..more

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Market research is also invaluable in pricing your product or service. Ron Flounders, of Hertfordshire Business Link, which offers free advice to start-up businesses, says that all too often people work out their pricing ‘back-to-front’. They ask themselves how much they need to earn, what their costs are, and then price the product accordingly — regardless of what the market will pay. In fact, what you need to do is market research to establish what price the market will pay, then work out your costs and from that see whether it is worth going into business at all.’ ..more

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Once you’ve done your market research and worked out if you can make a profit from the business, the next step is to take advice. This will not only confirm whether your calculations are realistic, but can take a lot of the pain out of setting up. The good news is that there’s lots of advice available - and much of it is free. What’s more, experts on small businesses reckon that over 60 per cent of small business failures could be avoided if only people took advice in three areas - money, management and marketing.

1 TECs/LECs A good place to start is your local Training and Enterprise Council (TEC), or Local Enterprise Council (LEC) . These can also put you in touch with other helpful agencies; such as your local Enterprise Agency and Business Link. You can find them through your telephone book, Yellow Pages or local library. The Department of Trade and Industry also has a hotline. ..more

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It is a sad fact of life that most small businesses require capital to start up. There are a few businesses which require only the minimum of equipment and stationery (journalism, PR and teaching, for instance), but most will require some form of outlay either for equipment, for stock or both. Then there are other considerations. You may need a budget for advertising, for accountancy and legal fees, or even for adapting your living room.

Before you even try to raise money, it is well worth thinking about the minimum amount needed. If the business is in the fledgling stage, try to keep only to the bare essentials — there will be time for a mahogany desk and state-of-the-art printer at a later, more successful stage. ..more

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There are thousands of grants and low interest loans available for small businesses. The problem is finding out what they are and whether your business qualifies. Some fields are more liberally provided with grants than others. For instance, the Crafts Council has a setting-up scheme which allows selected craftspeople to receive a grant of £2,500 for maintenance and up to £5,000 for equipment (they pay half of equipment costs), provided they apply within two years of setting up. While this would not cover your start-up costs entirely, it could certainly be a very useful addition. Other areas where grants may be forthcoming include : ..more

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Homeworkers also need to work especially hard at ensuring they know what is going on within the office and avoiding isolation.. When BT conducted a teleworking experiment, allowing some of its Inverness operators to work from home, they found that one of the main grumbles was that the operators felt they were not kept up to date with company news the way they had been in an office. For those who work only a couple of days at home, this can still be a problem. It pays to phone in on your days out and to take part in any social events in the office. When you are in the office, make sure everyone knows that you are there — and keep your wits about you. ‘I make sure that when I’m in the office, I listen very carefully to what’s going on,’ says Helene Hook of the computer firm ICL. Kevin Attwood of Nat West Bank has formalized the process by having an updating meeting with his boss every week. ..more

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Even if you know that your job is 100 per cent suited to working from home, you still need to ask yourself some hard questions about whether your personality is suitable for homeworking. See the quiz or ask yourself briefly :

How suitable am I for homeworking? If you get a buzz from being with people, love to be in the thick of things and can remember just who’s dating who in which department, homeworking may not be right for you. The same applies if much of your social life is based around the office or your place in the hierarchy is very important to you. On the other hand, if you are a self-starter, enjoy your own company in limited doses and find it easy to concentrate, you may be well placed to work from home. Confidence in your ability, self-discipline, a good network of local social contacts and enough space to work are all vital for a homeworker. ‘I thought that I would spend more time working at home than I actually did,’ says Ken Davey, who initiated Mercury Communications flexible work project. ‘I used it for writing reports and initiating strategy, but I came to realize how much of my job depended on interacting with colleagues.’ ..more

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If you are fully employed by a company or on a contract, this will not be an issue for you apart from the initial negotiation of your terms and conditions. However, if you are self-employed, there is no doubt that lack of security is a major issue and it may be one that will never be completely resolved. This is because however successful you become, there will always be good times and mediocre - if not bad - times, and as the owner of the business, you will take the brunt of this. However, there are ways you can minimize the lack of security experienced by self-employed homeworkers : ..more

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With reference to a particular person X at work, do you frequently

• Wake up in the morning and immediately think ‘Oh no, I’ve got to face X again today’?
• Store anger throughout the day about X?
• Find yourself frequently in conflict with X?
• Experience jealousy about others‘ ability to get on with X?
• Back away from confrontations with X and then get angry at
  yourself because of your inability to act appropriately?

• Disagree or have arguments with your boss, who unfortunately is X? ..more
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Problem people frequently create turmoil and dissension in the work group. Being able to stand aside from strong emotions and think logically and creatively is a most critical skill, but one which will require preparation and practice. Let’s look at a series of steps which you might try to sort out a problem with a person at your workplace.

1 Treat the person with respect

Just as it often takes two people to make a problem, frequently requires participation of the same two to reach mutually agreeable solution. Threat and intimidation can hinder problem solving, so be certain to approach the person with sort out a very sticky and difficult work problem by approaching the other party firmly and positively. Jennifer’s opening words were particularly impressive: ‘There seems to be a spot of bother in this matter and I’m calling to ask for your assistance in sorting out the problem.’ By asking for the other person’s help and assistance, there was little or no threat and a mutually agreeable solution was readily negotiated. ..more

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