Dodo Loves Marketing

During the first fifteen years of life, the carving of these synaptic connections is where the drama unfolds.

From the day she was born, the child’s mind begins to reach out, aggressively, exuberantly. Beginning at the center of the brain, every neuron sends out thousands and thousands of signals. They are trying to talk to one another, to communicate, to make a connection. Imagine every one alive today simultaneously trying to get in touch with 150,000 other people and you will get some idea of the wonderful scale, complexity, and vitality of the young mind. ..more

• Read More »

How much of you can be changed?

If you hate meeting new people, can you learn to love the icebreaking with strangers? If you shy away from confrontation, can you be made to revel in the cut and thrust of debate? If the bright lights make you sweat, can you be taught to thrill to the challenge of public speaking? Can you carve new talents?

Many managers and many companies assume that the answer to all these questions is “Yes.” With the best of intentions they tell their employees that everyone has the same potential. ..more

• Read More »

The left-hand side of the brain is the analytical side of the brain that deals with detail, facts and figures. The right-hand side is the creative, sensitive, feeling side of the brain. It follows that where you place an item is important so that the viewers will react in the way you want them to. For instance, a contract should be placed on the right-hand side in order to transfer the logic, facts and detail to the left-hand side of the brain, thereby preparing the person to read and understand.

Creative work, such as a new advertising campaign or colour schemes for decorating an office or home should be placed to the left-hand side, so that the information goes through to the right- hand side of the brain, thus getting the viewer in a state of readiness for the creative decisions to be made. ..more

• Read More »