Dodo Loves Marketing

How many people really succeed?

There are no precise answers to this question and certainly not everyone becomes successful. Some drop-out must be expected from any downline. It would be a miracle if everyone who joined stayed. This would defy human nature!

Anyone starting in network marketing should realise that a large percentage of their downline will do little or nothing. Many will become inactive distributors (product users only). Many active distributors do not make much of an attempt at making a profit or making their business grow, and some drop out altogether.

However, by understanding what causes new distributors to drop out, you can minimise it in your network and ensure that your network becomes a success. Remember that not everyone in your network needs to become a superstar to make you successful. Even if most members of your network merely buy products for themselves and a few friends, you can have a hugely successful business. ..more

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You must be clear on the differences between illegal pyramid scams and network marketing. Here are the factors that make for a genuine network marketing company:

• The company must be a bona fide retail organisation which markets legitimate products or services to the consumer.
• The company should offer quality products or services for which there is a genuine demand.
• The price of the goods sold must be fair and competitive.
• There must be no up-front investment requirements other than a low-cost starter sales kit.
• There should be no minimum purchase requirements to join the network other than those essential to do some trade. ..more
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Network marketing is a completely legitimate business. It has nothing to do with ‘pyramid selling‘ or chain-letter-type scams which have made newspaper headlines. Indeed, the worst excesses of pyramid operations have been largely stopped through legislation and consumer education.

For example, in the United Kingdom, legislation was passed in 1973 which detailed:

• what could be said in advertisements
• which promises could be made
• which information could be included in documents issued by promoters
• what the rights of distributors were
• undesirable practices such as charging for training.
• that network marketing companies were also required to buy back certain stock from their distributors on termination of any contract.

These regulations have been extremely effective in ridding the system of abuse. ..more

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Networking is a people business. So you must continually work at developing good relationships, team morale and effective communication.

Effective communication is a two-way interaction between two parties and it implies both verbal and nonverbal communication. It is a vital skill for all distributors and network marketing leaders. Ask yourself whether you would like to listen to yourself at a presentation meeting. Who is the best speaker you know? What ideas, techniques and presentation methods can you copy from him or her?

Here are some ways in which you can improve your communications:

Rehearse what you are going to say Do you know what you are going to say, why you want to say it and how you will put your points across? ..more

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