Dodo Loves Marketing

But home furnishings alone are not going to be any marketer’s or retailer’s “salvation” anymore. It is going to be harder and harder for home furnishings retailers and marketers to get consumers to invite new furniture pieces or purely decorative home furnishings objects into their homes. Today’s consumers are looking for ways to scale down, throw out, and otherwise eliminate clutter from their homes.

While consumers are spending less money on major furniture pieces and decorative accessories, they are “hungry” for more and better tools, equipment, and accessories to enhance their living experiences in the home. For example, gourmet cooking and dining is an experience that more and more Americans desire to pursue in their home kitchens. As a result, they are willing to buy all kinds of things they don’t need but will enhance the cooking and dining experience. This characterizes consumer psychology for so many discretionary and luxury products. ..more

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Having thought through the career possibilities and assessed the advice given by the resource people you consulted, it is time to consider the market—what jobs are available to you? Depending upon the type of work you do, or would prefer to do, there may be a specialised employment service available to help. For example, in most cities there will be agencies specialising in secretarial and receptionist services, computer personnel, and technical sales people, to name but a few. For managerial positions, management consultants can be approached. Generally, the fees for placing an applicant are paid by the employer, but there might be some service fees payable by the applicant. ..more

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More and more managers are on the move. By the time they reach their late forties, general managers have assumed from three to nine managerial posts. All else being equal, a manager’s functional background, experience and special competencies will determine how that person takes charge, according to Dr. John J. Gabarro, professor of organizational behavior at the Harvard Business School, who carefully monitored the management experiences of 14 new executives over a three-year period.

Some managers make the transition in easy, sure strides; others falter and fail. Here are some touchstones for a safe voyage: ..more

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