11. Test the product thoroughly prior to launch
Your new product won’t get off the ground unless you test it before the launch. Customers hate being guinea pigs and will start looking elsewhere for supplies, as well as returning faulty goods for recompense.
12. Plan the termination of a product’s lifespan
If a new product is intended to replace an existing one, it is essential to time the introduction of the new product so as to allow stocks of the existing product to be sold first. Be careful not to ‘land’ stocks of old models on a valued customer’s lap, as he will resent being overstocked and be unable to take up stocks of the new model. Try to find a market that will willingly accept the old models so that all your valued customers can be involved to the full in the new product launch. ..more
