Dodo Loves Marketing

The Alternative

Good news! There’s another way to go—an alternative that won’t wipe out your finances now or drop you in debt’s bottomless pit in the future. Here it is: Pay cash for a good used car.

I know that most adults think I’m crazy when I tell you this. New car dealers will boycott. Banks will call me a heretic. And maybe even your parents will write me nasty letters. I don’t care. I’m standing my ground. Paying cash for a good used car is the only way to go.

I’ve got to warn you—if you decide to follow my advice, you may be in for some serious resistance. People will tell you that buying a used car is just buyingsomeone else’s problems. After all, why would they be selling the car if there weren’t something wrong with it? Good question. Here are some good answers (and if you paid attention earlier, you already know them): ..more

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Discounts, savings appeals, and urgency ploys are the most popular sales tricks. But there are many others. Here are a few to watch for:

Bait and Switch

The “bait” is usually an advertisement offering something at a ridiculously low price. When you go to the store to check it out, the salesman tells you it was already sold, then offers you something else—at a higher price. For example, a dealer might advertise a killer deal on a new car. When you show up, the car has been sold, but you can buy the same model, with more features, for just $1000 more than the advertised model. You’re sold. ..more

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