Current works in progress include Nokia “hot spots,” which are set up in hotels and airports to allow travelers to make wireless connections to the Internet and video telephones. The company emphasizes the product’s color and design and plans to introduce new models every year, employing the same strategy car manufacturers do with new styles each year. All of these approaches target searchers.
Looking forward, Nokia is betting that their search customers (or trendsetters, as this company calls them) will focus on the handset’s visuals as they tap into the device’s data capabilities that will link them to the Internet, word processing programs, a network diary, information services, e-commerce activities, and even allow them to view moving images. In the not too distant future, the handsets will enable traveling Nokia users to get news and information from home by downloading; say, a local newscast to the nearest television set. ..more
