Homeworkers also need to work especially hard at ensuring they know what is going on within the office and avoiding isolation.. When BT conducted a teleworking experiment, allowing some of its Inverness operators to work from home, they found that one of the main grumbles was that the operators felt they were not kept up to date with company news the way they had been in an office. For those who work only a couple of days at home, this can still be a problem. It pays to phone in on your days out and to take part in any social events in the office. When you are in the office, make sure everyone knows that you are there — and keep your wits about you. ‘I make sure that when I’m in the office, I listen very carefully to what’s going on,’ says Helene Hook of the computer firm ICL. Kevin Attwood of Nat West Bank has formalized the process by having an updating meeting with his boss every week. ..more
Wealth and Success, Nitty-gritty guidelines for Working at Home, so you’ve persuaded them! continue…
Posted by: arlene on Friday, 18th Jul, 2008
The Two Pillars of a Successful Marketing Strategy Part 3
Posted by: arlene on Thursday, 3rd Apr, 2008
“You then buy a list of demographically correct people living in that area.
“Is that enough ‘how to do it’ for now?” I asked Sarah with mock impatience. “Will that keep you busy for a while?
“Because if it is, I’d like to go back to the ‘what to do’ for a minute. There’s a lot more to it than meets the eye.”
“This marketing thing isn’t nearly as complicated as I might have made it seem,” I continued. “But it’s important that you take it seriously. Because it most often is regarded by small business owners as merely ‘good common sense.’ And I have seen more often than not that the only definition of ‘good common sense’ is ‘my opinion.’ That most small business owners, suffering as they do from what I’ve come to call ‘willful disinformation,’ simply decide what they want to do without any information at all, without any interest in what’s true, and then simply do it. Stationery designed by the local quick-printer with a logo thrown in. Colors picked by their wives. Signs designed by the local sign guy whose experience is in painting signs, not in determining what colors and shapes are psychographically correct. ..more
