Dodo Loves Marketing

The plan that you use must be:

• clear and specific in its content
• easily understood by all who use or see it
• capable of accepting changes at both a detailed and broad level, and
• capable of being used to monitor what’s actually happening.

The simplest forms of the project plan that will do this for you are:

The Gantt chart, and The Critical Path network. ..more

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“I am ultimately responsible for the quality of all teaching in my district. Yet every day, in every classroom, there is a teacher and there are students . . . and the door is shut.”

Gerry C., a superintendent for a large public school district, captures the manager’s challenge perfectly: How can you get people to do what _you want them to do when you are not there to tell them to do it? Gerry knows what all great managers know: As a manager, you might think that you have more control, but you don’t. You actually have less control than the people who report to you. Each individual employee can decide what to do and what not to do. He can decide the hows, the whens, and the with whoms. For good or for ill, he can make things happen. ..more

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Law firms are rarely considered cutting-edge organizations, but with their use of graded levels of achievement, they are far ahead of most companies. Although all lawyers are free to choose more conventional career paths—moving into the management of other lawyers, perhaps, or becoming a legal generalist for a corporation—these levels of achievement provide lawyers with an alternative, but equally respected, path to growth. It is a path that offers them both the opportunity to become experts and a simple way to track their progress. ..more

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