Posted by: arlene on Wednesday, 15th Oct, 2008
This desire for peace is surely understandable, but it can lead to trouble. If unchecked, the hope for conflict to disappear brings the expectation that if mediation is successful, my client’s relationship will be free of conflict in the future. If that is my mission, I am doomed to failure.
Our fantasy is that conflict should be absent in ‘good’ relationships. We regard conflict as a social disease, and assume that there must be a cure. ..more
Posted by: eric on Thursday, 20th Mar, 2008
‘Glory is fleeting, but obscurity is forever.’
Have you ever tried to eat at a restaurant the day after it’s been well reviewed in the local newspaper? The lines can reach around the block; such is the power of free publicity.
In addition to increasing visibility in your community, press coverage can be copied and used as part of your mailing package to prospective clients. When your company appears in a magazine that is printed in four colours, have the front cover reprinted as well as the piece inside that is about you. The promotional effect of using a colour copy of the article is enormous compared to a dull black and white reprint. In this way the article about you becomes a permanent part of your promotional material and can be seen by people who missed it when it appeared in the media.
You can generate good publicity by taking the following steps:
1 Read through your local newspaper. Look at the length (number of words) of its articles and what subjects are seen to be of interest to its readers. If you live in a major metropolitan area, don’t limit yourself to the largest newspaper or the major radio or television stations. Study local suburban papers and smaller radio stations to determine if they are the right mediums for your news release. ..more
