Dodo Loves Marketing

Sooner or later you’ve got to begin someplace. Why not with Your own group? Sometimes, because of organizational constraints, the only meetings you can affect are the ones in which You participate. It makes sense to test these ideas in your own back yard. There is no better place to develop your skills and gain experience. If you’re going to spend valuable time and energy participating in meetings, why not make them more productive and enjoyable? Here are eight steps you can take as manager/chairperson to introduce the Interaction Method into your meetings. ..more

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People often think of ‘networking‘ as something that is only done at high-powered levels. Not so. Letting mothers at the school gates know about your services, swapping information with friends at the rugby club is all networking. ‘I found that other mums were my best customers,’ says Sarita, a beauty therapist. ‘When my sons were invited to tea with their friends, they’d often mention that I ran a beauty business and I got plenty of of clients that way !’

You cannot afford to be too indirect about offering your services. On the other hand, old contacts may be put off if you continually pester them for work. It is better to engineer a meeting about another matter and then explain what you can do for them, rather than endlessly cold calling. Persistence may pay off — but it can also put people off. This is why ‘forums’ for networking are so important. ..more

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3. Be Real

There are two voices in your brain. The first says, “If I admit my mistakes, I’ll look weak and lose people’s respect.” The second says, “When a person I respect admits her mistakes, I end up respecting her more.” Isn’t it amazing how you can know a fact but think you’re the only one on the planet that it doesn’t apply to?

When you’re wrong, say it. It may temporarily streak your self-image, but it polishes the image others see.

Let’s say you lose your cool and ridicule a worker in front of everyone. A moment later you regret your action and decide to admit you were wrong. You can say you’re sorry in two ways. No matter what words you use, the first kind of sorry means, “I’m sorry because what I did made me look foolish.” The only thing you regret is the damage you did to yourself. Let’s call that a selfish sorry. ..more

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Making The Deal

When you finally find a car that looks good, runs well, and seems like a fair deal, go back with a parent or friend—someone who’s more objective than you are. It’s easy to get infatuated with a car and miss some of the troubling details. Be sure to ask the owner about the car’s history of accidents and repairs. You may not get a straight answer, but it’s always wise to ask. Also, ask for records of maintenance and repairs. A person who keeps a file of receipts is generally someone who takes care of cars.

If it still looks like a good deal, take it to a mechanic. He can run simple tests on the car, inspect the brakes and fluids, and tell you if there’s anything scary lurking out of view. If the car has big problems, look for another—you don’t want to be buying someone else’sproblems. If the car passes your mechanic’s inspection, make an offer. ..more

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Like desperate survivors in a lifeboat, managers whose jobs are jeopardized because of company change sometimes resort to tactics they wouldn’t ordinarily consider.

One of the worst—backstabbing—often increases during a stormy period, but it can occur even in a normal business climate. It pays to be on the lookout for colleagues or superiors who may be out to undermine you so that you can decide when and how to respond.

• Motives. Backstabbers‘ actions are often triggered by several different things, rather than one particular factor. A sense of insecurity, which may be heightened during a period of transition, is most often the reason why someone tries to discredit you. You may exude an air of competence that the underminer perceives as threatening. Or your responsibilities may overlap territory the backstabber regards as his— or hers—alone. ..more
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