Dodo Loves Marketing

Mailing and phoning around 200 people over a three-month period (60 working days) means you only have to make a few mailings and follow-up phone calls per day.

Never mail a huge amount all at once as you will get so far behind in trying to contact people for an appointment that you will be overwhelmed and stop trying. Instead, mail three or four each night and, after an interval of about a week, phone those three or four people. If you don’t reach them on the first try, try once more that day.

If you reach them, terrific! If you don’t, send a note-card saying, ‘Sorry I missed you.’ Just keep moving. Do not get bogged down by worrying about the 200 people as a whole. Simply see them as small lots of three or four mailings and a few phone calls per day. ..more

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‘Come quickly, I’m tasting stars.’

In neuro-linguistics, persuasive writing is yours for the doing. By incorporating visual, auditory, feeling and some gustatory words into your copy, you can involve all your readers, just as easily as you can when speaking — more easily, perhaps, because you are able to rewrite words for a printed page, whereas it is difficult to take back the spoken word.

‘Honest criticism is hard to take, particularly from a relative, a friend, an acquaintance or a stranger.’

As a useful beginning to using these three or four languages, go to your files and pull out letters, reports, brochures, flyers and even invitations that have been sent out in the past few months. Rewrite them, slipping in the three or four languages that you have learned from the past few pages. See if the copy now leaps off the page. ..more

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