How are you going to introduce the Interaction Method into your organization? You can’t go charging into a meeting tomorrow and say, “Hold it, everybody, we’re going to change the way we run our meetings!” People and organizations don’t like sudden changes. Don’t set yourself up for certain failure by rushing off and trying to change your meetings without a plan. ..more
Failure by Rushing off and Change your Meetings without a Plan
Posted by: arlene on Monday, 28th Jul, 2008
The Two Pillars of a Successful Marketing Strategy Part 2
Posted by: arlene on Thursday, 3rd Apr, 2008
Because until you do, until you begin to take it seriously, until you give it the earnest attention it demands, your Prototype will continue to be the only thing it could hope to be under the circumstances—a crap shoot!
At GERBER Business Development Corporation, we have created tools for our small business clients to begin the often arduous task of making demographic and psychographic determinations, and how to position their Prototype in the mind of their consumer. The impact has been astonishing.
Small businesses that acted like small businesses when we met them began to operate with intelligence.
Their customers came vividly alive to them, often for the very first time.
Inquiry, the active solicitation of specific information, and controlled experimentation replaced the guessing, blind hope, and feverish busy work that preceded them. ..more
