Dodo Loves Marketing

These levels of achievement will certainly help redirect an employee’s focus toward becoming world class. However, the manager’s efforts at career redirection will be forever hindered if all of the pay signals are telling the employee to look upward.

Although each of us is motivated by money in different ways, the fact of the matter is that few of us are repelled by money. All of us may not hunger for it, but only a tiny minority of us find money positively distasteful. Therefore the simple truth is that it will be much easier for managers to redirect employees toward alternative career paths if some of those paths involve a raise in pay. ..more

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Most manufacturing and commercial concerns that hold trading stock find themselves having to write off a certain proportion of their stock value at the end of each financial year in respect of slow moving and obsolete stock. The strange thing is that, although the goods and materials were probably purchased by profit-responsible executives of the comapany, it is usually the financial staff who determine what and how much should be written off each year.

Accountants usually make provision in their accounts for stock which everyone agrees is definitely obsolete and unsaleable in the normal course of business. They also determine the write-off in respect of obsolete and slow moving stock on the basis of the age of the stock or perhaps a percentage of the stock value. Such arithmetically conceived write-offs are in accordance with accounting standards and conventions which require that accounts are drawn up on a reasonably prudent basis. Very often the detail of these various provisions is invisible to other members of the company. Perhaps greater visibility would help your company to establish sensible policies with regards to using or liquidating such stocks. ..more

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I’m about to tell you some stuff that a lot of people don’t want you to know. You see, youth marketers are growing filthy rich off your hard-earned cash, and what I’m going to tell you will foil their schemes. That’s because the three investment tricks you’re about to learn will show you how to invest more of your money into your future, not theirs. If you follow my advice, you won’t be putting any of them out of business. But if a bunch of readers like you try these tricks, a few of them might have to drive BMWs instead of Lambourghinis. What a shame.

Here’s another shame. These tricks are so simple, you’d think that more people would try them. But most people don’t. Instead, they squander all their cash on stupid purchases, then complain that the rich keep getting richer, while they just keep getting poorer. It doesn’t take an economics degree to figure out that those marketers keep getting richer off their money— money that they practically throw at them. ..more

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Lots of people give money every once in a while—usually when someone asks for it. But the real power in giving comes when you give every month to the same causes. The best kind of giving adds up, little by little, month to month, year to year, like a savings account. But with giving, you’re saving more than money. If you’d like to give a portion of your income regularly, here are some steps to help you get started.

GETTING STARTED

1. PICK A PERCENTAGE

Choose a percentage of your income that you’d like to give each month. Work with that bonehead-easy budget I showed you to make sure that you can afford the amount you commit to. ..more

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The first and totally obvious way to save up your money is to put it in the bank. Duh. You know that. But you may not know exactly how banks work, the various accounts they offer, and why it’s important to shop around for your banking needs.

Banks and savings and loans are good at coming up with fancy names for their accounts; names like “Advantage Plus Mega-Money Super Savings Certificate Account.” But most of their accounts fit into one of four basic categories:

1. Basic savings accounts (sometimes called passbook accounts) have little or no minimum balance and pay minimum interest. Advantages: You can withdraw your money whenever you want (no minimum deposit period), and you earn more interest than if you hid the money in that secret place near your bed (shh!). Disadvantage: You don’t earn much interest. ..more

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Current works in progress include Nokia “hot spots,” which are set up in hotels and airports to allow travelers to make wireless connections to the Internet and video telephones. The company emphasizes the product’s color and design and plans to introduce new models every year, employing the same strategy car manufacturers do with new styles each year. All of these approaches target searchers.

Looking forward, Nokia is betting that their search customers (or trendsetters, as this company calls them) will focus on the handset’s visuals as they tap into the device’s data capabilities that will link them to the Internet, word processing programs, a network diary, information services, e-commerce activities, and even allow them to view moving images. In the not too distant future, the handsets will enable traveling Nokia users to get news and information from home by downloading; say, a local newscast to the nearest television set. ..more

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