Dodo Loves Marketing

Shyness affects just about everyone under certain situations. While most people cope reasonably well with occasional shyness, there are some who live in a personal prison, unable to reach out and make friends or relate positively to others. Being shy at work can severely limit work effectiveness, unless of course, you work generally on your own with little or no contact with others.

Shy people present themselves at work in many varied ways. There is the quiet wallflower who fades into the background and is not often noticed. At the opposite extreme, there is the raging extrovert who can be loud, aggressive and abrasive, but who finds it difficult to relate on an intimate level to others. In between, there are many other people, such as the knocker, the person who knocks or degrades others. ..more

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If you are fully employed by a company or on a contract, this will not be an issue for you apart from the initial negotiation of your terms and conditions. However, if you are self-employed, there is no doubt that lack of security is a major issue and it may be one that will never be completely resolved. This is because however successful you become, there will always be good times and mediocre - if not bad - times, and as the owner of the business, you will take the brunt of this. However, there are ways you can minimize the lack of security experienced by self-employed homeworkers : ..more

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Motivation is perhaps the single biggest factor in making the difference between success and failure in any business venture. Surveys have shown that poorly motivated employees, however hard they are worked, consistently produce poorer work than those who may work less hours but have better motivation.

But what gives us our motivation differs with our personalities. For some people, motivation is largely external. They work hard because they have external rewards to motivate them — a pay cheque, the approval of colleagues, or a boss breathing down their neck. However, when you work at home, you are largely out of sight — and possibly out of mind — of your boss. (This is the major reason cited by managers for their opposition to teleworking. In a recent Department of Trade and Industry study, many managers said that they did not approve of teleworking, because without a boss to manage employees their work would invariably decline.) Even more challenging, you may actually be your own boss. If you have been the sort of person who regards the boss’s holiday as a good reason to down tools yourself, you may well have problems working from home. ..more

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To have the virtue of patience, it is important to acknowledge obstacles as opportunities to strengthen you, not as indications of failure. In attempting to patiently let go of an outcome, there will be a tendency to view obstacles that begin to appear as evidence that what you are embarking upon is not working. The ego will always use such obstacles as proof to deny the existence of your connectedness to a universal energy. In doing so it attempts to regain its influence over you, which your new actions of patience and detachment are causing it to lose. ..more

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Do What’s Right

Your job is one of the toughest proving grounds for your integrity. Behavior that’s clearly wrong at home or among friends is often standard conduct at the workplace. Work is where many people who disapprove of lying, cheating, and stealing have no problem calling in sick when they aren’t, stretching the hours on their time cards, or taking home merchandise that’s not theirs.

Behave according to what you know, not according to the code of ethics that you see others following. ..more

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As you head into the third and final section of this book, you may still be wondering about what kind of business you actually want to launch. You may have the fire in your belly. You may be in The High- Performance Zone. You may have spent hours thinking about a business plan. But you may still be uncertain about where to go from here. Well, this session on franchising may be just what you’re looking for.

Globally, franchising growth has been explosive.

America has really fueled the explosive growth in franchising. In fact, in America, franchising accounts for ± 42% of all retail business and ± 10% of the gross national product. In America, six million people are involved in half a million franchise outlets. In Australia, on the other hand, franchising accounts for 25% of all retail business. ..more

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Some children dream of becoming doctors and astronauts, and some adults dream of becoming CEO. Haven’t you often felt that you could do just as good a job—if not a better one—than some of the CEOs you’ve met?

Perhaps you do have the makings of a leader: People look up to you– and not just your subordinates. You’re a resource, a diplomat without portfolio, a consultant without the title. At meetings, you cut through irrelevancies to the heart of a problem. If you can’t solve it, you know what steps are necessary in finding a solution. You may, indeed, be destined for bigger things.

There are no guarantees that you’ll make it, but you stand a better chance if you can help matters along. Some pointers: ..more

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‘Glory is fleeting, but obscurity is forever.’

Have you ever tried to eat at a restaurant the day after it’s been well reviewed in the local newspaper? The lines can reach around the block; such is the power of free publicity.

In addition to increasing visibility in your community, press coverage can be copied and used as part of your mailing package to prospective clients. When your company appears in a magazine that is printed in four colours, have the front cover reprinted as well as the piece inside that is about you. The promotional effect of using a colour copy of the article is enormous compared to a dull black and white reprint. In this way the article about you becomes a permanent part of your promotional material and can be seen by people who missed it when it appeared in the media.

You can generate good publicity by taking the following steps:

1 Read through your local newspaper. Look at the length (number of words) of its articles and what subjects are seen to be of interest to its readers. If you live in a major metropolitan area, don’t limit yourself to the largest newspaper or the major radio or television stations. Study local suburban papers and smaller radio stations to determine if they are the right mediums for your news release. ..more

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Everyone has a huge bundle of talents waiting to be utilised. It doesn’t matter who you are or how old you are. Colonel Saunders of Kentucky Fried Chicken was 62 when he started his business. If you want a sizeable income, the choice is yours. You should not use the excuse that the reason you’re not rich is that you never had a chance. Network marketing is an opportunity that is available to everyone. If you don’t take it, it is your democratic right, but there can only be one loser. To realise your potential you need a change of attitude.

The behavioural psychologist William James at the turn of this century made the monumental discovery that man can control his destiny. His famous words were: ‘The greatest discovery of my generation is that men can alter their lives by altering their attitudes of mind.’ ..more

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